B2B Sales & CRM · Case Study

AI-Assisted Sales CRM

Team-scoped CRM for micro-SaaS founders, agencies, and lean sales teams — pipeline, contacts, tasks, and AI workflows in one product.

PipelineContactsAI WorkflowsTasksTeamsSearch
Kanban with custom stages and full deal history
Pipeline
Summaries, outreach drafts, win scores, and task conversion
AI workflows
Multi-tenant workspaces with role-based access
Team model
Executive summary

Lean sales teams were losing deals to admin overhead — pipeline updates, follow-ups, and research scattered across spreadsheets and disconnected tools.

A cohesive CRM with kanban pipeline, contacts, companies, tasks, notes, attachments, global search, multi-team workspaces, and GPT-powered lead intelligence.

One workspace where teams track deals, automate follow-up research, and convert AI recommendations into tasks without leaving the pipeline.

Why custom software

Generic CRMs forced bloated pricing and workflows built for enterprise teams, not lean operators who need pipeline clarity and AI assistance out of the box.

Client type

B2B sales product for founders, agencies, and small sales teams

Timeline

End-to-end product from architecture through production marketing site and app deployment

Scope

Pipeline kanban, contacts, companies, tasks, notes, attachments, activity timeline, global search, team invites, and seven AI endpoints

Business outcomes
Single CRM workspace

Replaced patchwork of spreadsheets, email threads, and plugin integrations

AI-assisted selling

Lead summaries, next-best actions, and draft outreach generated from pipeline context

Team-ready from day one

Invite teammates, assign roles, and switch workspaces without re-authenticating

Reps were updating the pipeline in one place, notes somewhere else, follow-ups in email. We needed selling in one view, not another bloated CRM. That is what we got.

James T., Founder
What we built

Microlead CRM: Sales platform for lean teams

1 Sales workspaceFaster Follow-up cycles1 Pipeline to close

Microlead CRM is a production-grade sales platform built for teams that need to close more deals with less admin. The product ships pipeline kanban with custom stages, full contact and company profiles, polymorphic tasks, markdown notes, PDF and DOCX attachment extraction, auto-logged activity timelines, and global search across every record. Multi-team workspaces support Owner, Admin, and Member roles with email invites. Seven AI endpoints power lead summaries, next-best actions, outreach drafts, win probability scoring, LinkedIn intent logging, and one-click conversion of recommendations into tasks — backed by OpenAI GPT-4o and Azure OpenAI.

How It Works

The end-to-end pipeline

01
Prospect

Add companies, contacts, and leads. Configure pipeline stages and capture every touch in the activity timeline.

02
Qualify

Move deals through kanban stages with full status history. Attach notes, files, and tasks without leaving the record.

03
Engage

AI generates lead summaries, outreach drafts, and next-best actions from pipeline data, notes, and uploaded documents.

04
Close

Win probability scoring and task conversion keep follow-ups on track until deals reach Closed Won.

05
Scale

Invite teammates, assign roles, and run multiple team workspaces from one TypeScript-native stack.

Modules

Everything in one place

Pipeline & Kanban

Drag-and-drop kanban board with custom pipeline stages and full status history from prospect to close.

Contacts & Companies

Full profiles with linked companies, activity timelines, tasks, notes, and attachments in one view.

Tasks & Notes

Polymorphic tasks on any record plus rich markdown notes for call recaps and meeting summaries.

Attachments

Upload PDF and DOCX files per record with AI text extraction for summaries and action generation.

AI Sales Co-pilot

Lead summaries, next-best actions, outreach drafts, win scores, and one-click task conversion.

Teams & Access

Multi-team workspaces with role-based access control and email invite flows.

The Interface

Designed for the people who use it daily

A clean, role-focused interface that puts the right information in front of the right person, without clutter or complexity.

app.microlead.io

Pipeline

AI summary ready
24
Open leads
12
Companies
68%
Win rate
Prospecting5
Qualified8
Closed Won3

Representative interface. Actual client data is confidential.

User Roles

Who it's built for

Role-based access ensures each team member sees exactly what they need: nothing more, nothing less.

01

Sales reps

Manage pipeline, contacts, and tasks with AI summaries and draft outreach ready from any lead view.

02

Team leads

Configure stages, monitor win rates, and oversee team activity across companies and deals.

03

Founders & admins

Create workspaces, invite members, assign Owner/Admin/Member roles, and manage tenant settings.

Discuss a similar project

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